Logos Quiz Level 3-1 Answers
Dove is a toiletries company owned by Unilever, the same company that also owns Axe and Lipton. Dove produces a variety of personal care products, including soaps and shampoos. Its logo is a silhouette of a dove, the bird that gives the company its name.
Dove was created in 1955 as a product for the Lever Brothers company. The main difference between Dove soap and other soap products of the time was that Dove contained more cleansing cream, which prompted advertiser David Ogilvy to launch several successful campaigns about Dove’s superior cleaning capabilities.
Dove has been endorsed by many celebrities since its debut, from Groucho Marx to the cast of American Bandstand. The company’s most recent major marketing push, titled the “Dove Campaign for Real Beauty,” backfired on the company; critics claimed the advertisements, featuring models with a variety of body types, were hypocritical in light of parent company Unilever’s sexually exploitative ads for Axe body spray and soap. Furthermore, despite Dove’s claims that no photos were retouched, photo editors working on the project have confirmed that this was untrue.