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About Timberland

Timberland is a manufacturer of outdoor wear. Timberland LLC is most famous for their footwear, especially the Timberland boot. The company was founded in 1952 in Abington, Massachusetts. In 1952, it was known as the Abington Shoe Company. Nathan Swartz bought into the Company in 1952, then bought over the entire company in 1955, bringing his sons into the company with him. The Swartz family was able to create waterproof boots for both cold and warm weather by connecting soles to uppers without switching the two together. The name Timberland initially only referred to waterproof leather boots produced by the Abington Shoe Company. The boots became so popular that the company changed its name for branding purposes in 1973.

The Timberland Company moved to a worldwide model in the 1980s. They were especially popular in Italy thanks to a consumeristic movement known as Paninaro. Members of this youth movement wore Timberlands, Levi 501 jeans and ‘Bomber’ jackets. After the Timberland Company went public in 1987, they began producing men and women’s clothing alongside their shoes. This shift made Timberland begin to be regarded as a lifestyle company and stores dedicated only to Timberland products opened. By 1995, Timberland had closed its American factories and outsourced its labor. In 2000, Timberland made sales over $1 billion for the year. Although the company would take a hit during the American recession, it is still a cultural and business icon.