Logos Quiz Level 3-9 Answers

About Domino’s

Domino’s Pizza is the second largest pizza chain in the United States. Domino’s was founded in 1960 by a pair of brother, Tom and James Monaghan. They bought one pizza store in Michigan. Within a year, one of the brothers, James, left the business in exchange for full ownership of a VW Beetle car the two brothers shared. Tom Monaghan bought two more locations by 1965. These original three locations are referenced in Domino’s logo as the three dots on the red domino. At first, Monaghan wanted to add new dots for every location. Domino’s rapid growth made this impossible after its move to the franchise model in 1975. Today, there are over 10,000 total stores, including corporate and franchise fronts. These stores can be found in 70 countries around the world.

Domino’s has gone through many phases, with ups and downs in their profits. Today they make over $1 billion yearly around the world. Domino’s stock went public in 2004. Domino’s has a Delivering the Dream program. This program helps minorities who have begun low in the ranks of Domino’s employment buy franchises, giving them an opportunity to advance and grow within the ranks. Domino’s has committed themselves to opportunity and diversity. They also offer a program to help returning veterans become a part of the Domino’s family. Domino’s has also worked with Make-A-Wish, St. Jude’s research hospital and the Red Cross. After the events of September 11th, corporate stores donated over 12,000 pizzas to relief workers.

Domino’s is the only one of the major pizza delivery chains to serve Coca-Cola products rather than Pepsi. They have made an effort in the last few years to diversify their menu, offering deep dish pizzas, pasta entrees, buffalo chicken and desserts alongside the more typical pizzas.