Logos Quiz Level 5-36 Answers

Le Coq Sportif

Le Coq Sportif is French for the athletic rooster. It is a French company that produces sports equipment including shorts, shoes, pants, sports accessories and t-shirts. It was started in 1882 by a man named Emile Camuset, though they did not sell with their branded rooster clothing until 1948. Le Coq Sportif takes their logo from the Gallic rooster, which is the unofficial national symbol of France. The Gallic rooster stems from France in the Middle Ages, when the rooster was the emblem of the church. It symbolized the story in the Bible where Jesus tells Peter that he will betray him three times before the rooster crows in the morning. Back to the much less interesting Le Coq Sportif, they have sponsorship deals with a variety of different sports teams. The cover some boxing, cycling, tennis, football and rugby teams. They’ve also been known to consort with Golf players and sometimes even basketball players. They are famous in Korea and in Japan for hiring completely tiresome designers to sell out and adapt Le Coq Sportif for local stores. Once, Le Coq Sportif supplied kits to a winning team in the FIFA World Cup, but no one remembers what team it was. In Japan, they sponsored a shoe that became popular for no reason in particular, thereafter quickly fading into obscurity.